So far, conventional PowerPoint slides have largely neglected the right-brain. To awaken this part of the brain, you need to inject as much graphic elements as possible.
This is especially significant in this MTV and YouTube generation where everything is filled with images and sound screaming for your attention. Ever wonder why many people today would prefer to watch a two-hour movie than spend two days to read a book?
By using images, you are talking to their right-brain. This appeals to their emotions, bypasses certain mental barriers and draws them to your message.
And there is no lack of resources on the internet. Royalty-free images are now easily available from websites like www.BigStockPhoto.com and www.Dreamtimes.com.
These are reasonably priced, starting from as low as US$1, and you are permitted to use them in any way you wish except reselling them. The quality of the images is good and they can be reused once you have downloaded them. This is a far better option than using pixilated images taken from someone else's website.
I'll conclude with a case to illustrate the impact of using the right images to communicate your message.
Well-known environmentalist, Al Gore, has been sharing the same message since the 80s. However, it was only recently that people began to sit up and listen to what he has to say about climate change.
This was largely due to the great work by Duarte Design which re-packaged his materials and gave it a new lease of life. Gore's presentation became the Oscar-winning documentary, An Inconvenient Truth.
And what made the presentation stand out? All the images and videos.
So remember, nothing works better than a powerful image that leaves a lasting impression in the minds of your audience. Appeal to their emotions and imagination and you are on your way to delivering an impactful and successful presentation.
